Store Brand Identity
2022
Sheila Vintage is a vintage store based in Florianópolis, built around the joy of eccentric finds. More than a thrift shop, it works as a cabinet of curiosities — playful, colorful, and unapologetically maximalist, where every piece feels like a small treasure waiting to be discovered.
The challenge was to design a visual language that could embrace this eclectic spirit without falling into predictable “retro” clichés. The identity needed to be bold and expressive, but also cohesive enough to support both the in-store experience and the brand’s digital presence.
The solution is a vibrant system inspired by pop art, kitsch ephemera, and seaside glamour. Strong typography, saturated colors, and collage-like compositions set the tone for a brand that is as eccentric and playful as its inventory — nostalgic, glamorous, and a little bit chaotic, just like Sheila herself.
